Wine

I think today I might have a bit of a rant about wine?  I LOVE wine.  I drink copious quantities of the stuff.  But actually........................ in the run up to Christmas..................... I'm going to rant about it???


Every single time that the adverts come on the TV they're telling us which supermarket we can go to get 25% off if we buy 6 bottles.  I never, ever, buy less than 6 bottles at a time!  Every single time that I walk into a local corner shop I'm confronted with a huge sign saying, '3 bottles of wine for £12'.
Every single time that I go out for a meal at this time of year, I'm confronted with such advertising campaigns as; 'buy two steaks & get a free bottle of wine'.


I succumb to all of the above.  I LIKE wine!!!!


However; at this time of year........................  everybody likes wine??!!  It's Christmas.  People buy wine to drink in their homes.  People go out celebrating and drink wine.  People go to parties where wine is consumed.


What I don't really understand is; why the 'wine manufacturers/supermarkets' feel the need to introduce 'special offers' at this time of the year?  It just seems a bit mad to me.


It's Christmas.......................  Christmas is the time of year when most wine is consumed so if you are selling it..................... why on earth would you put it on 'special offer' when everyone is going to buy it anyway?  People want wine at Christmas.  They will buy it whatever the price because it is an item that they want.


If I were a wine supplier/supermarket, I'd be hiking up the prices before Xmas and then putting it all on special offer in January.


Lets face it.........................  Loads of people do 'dry January'???  Traditionally nothing happens in January, nobody has any money, the weather is awful so no one wants to go out, even if they do have money.  And everyone is very grateful for any little positive boost that they can get!


Perhaps I'm just being cynical.  Or perhaps I'm just a 'tight old git?'


....................BUT; I buy a lot of wine over the Christmas period I buy a lot of wine throughout the year Lol! but putting it on 'special offer' for Christmas has absolutely no influence over what I buy, where I buy it from, or how much I buy???


I'll be totally honest.........................  I buy all of my Xmas wine from Tesco & Asda because they are my nearest supermarkets.  I know that Sainsbury's has been running a '25% off 6 bottles of wine' campaign, but 'Sainsbury's' wine is a lot more than Tesco & Asda in the first place and what I would save by buying 6 bottles of wine, if I went trekking to Sainsbury's (which is a lot further away from Tesco & Asda) I'd probably lose on petrol costs???  And I don't want to do the rest of my shop in Sainsbury's because most things are a lot more expensive than Tesco & Adsa.


Having said that.........................  I'm not quite sure if I'm a snob or not?........................  If Waitrose were doing  25% off 6 bottles of wine, I might actually consider that.....................  BUT living in the South West, it's probably a 2hr drive to our nearest Waitrose and I'm pretty sure they don't do 'online delivery' to my area???


Living in the South West is wonderful.  Location. Location. Location.  And all that??!!


National advertising campaigns for wine????


.......................As far as I'm concerned.......................... It just doesn't work down here!!!


...............Which is why I'll be off to Tesco & Asda (& possibly even Lidl) tomorrow to buy my Xmas supply of wine. Lol!!!